Coaching Plans


Lupine Base Camp Plan

For runners who want expert structure and steady progress without pressure — ideal for 5Ks, 10Ks, or building fitness.

  • Custom monthly training plan tailored to your goals

  • One 30-minute coaching call per month

  • Free TrainingPeaks Premium account ($20 value)

  • Option to add a $25 Race Plan


Choose Base Camp Plan

Price: 125 / month


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Lupine Plus Plan (popular)

For runners ready to level up with expert support and weekly momentum — perfect for half marathons, marathons, PR chasers, or anyone building long-term consistency.

  • Custom weekly plan adjustments tailored to your performance and life schedule

  • One 30-minute strategy call per month to review progress and goals

  • Unlimited email and text support with a 48-hour response time

  • Free TrainingPeaks Premium account ($20 value)


Choose Plus Plan

Price: 195 / month


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Lupine Peak Plan (premium)

For runners chasing big goals who want high-touch coaching and deep data insights — ideal for marathon PRs, key races, or competitive breakthroughs.

  • Custom unlimited plan adjustments tailored to your training and recovery

  • Bi-weekly 30-minute performance calls for data review, strategy, and race prep

  • Priority email and text support with a 24-hour response time

  • Free TrainingPeaks Premium account ($20 value)


Choose Peak Plan

Price: 275 / month

Top 5 FAQs for the Lupine Running Co.

  • A: Yes — every plan is tailored to your goals, fitness level, and schedule. No cookie-cutter templates.

  • A: Not at all! Lupine plans work for beginners training for their first 5K all the way up to athletes chasing marathon PRs.

  • A: That depends on your plan. Base Camp includes a monthly call, Plus adds weekly adjustments and a monthly strategy call, and Peak includes bi-weekly calls with priority support.

  • A: Talk to us! We’ll adjust your plan to meet you where you are. Training evolves with your life so you can stay consistent without burning out.

  • A: All plans are billed monthly through Stripe. You can upgrade or cancel before your next billing cycle. We encourage you let us know 2-days before a change so we can assist you with the change!