Terms & Conditions

Effective Date: September 1, 2025
These Terms & Conditions (“Terms”) form a legally binding agreement between you (“Athlete”, “you”, or “your”) and Lupine Running Co. LLC (“Lupine”, “we”, “us”, or “our”). By accessing or using our website, purchasing coaching services, or otherwise engaging with Lupine, you agree to these Terms in full.

1. Services Provided

  • Lupine provides coaching services, custom training plans, feedback, support, and related resources.

  • The frequency, format, and features of the coaching (such as calls, plan adjustments, communication) will depend on the specific plan you select.

  • We deliver our training plans via platforms such as TrainingPeaks, and may use forms/questionnaires (like a health intake or running history) that you must complete to receive full service.

2. Athlete Responsibilities

  • You attest that you are physically fit and have consulted a medical professional if necessary before starting any training program.

  • You commit to giving honest feedback, completing forms accurately, and communicating openly about your health, previous injuries, lifestyle constraints, etc.

  • You agree to follow safety guidelines (e.g. warming up, cooling down, listening to your body) and accept responsibility for your own training outcomes.

  • You accept that results (fitness gains, race finishes, PRs) are influenced by many factors (consistency, rest, nutrition, genetics, external events) and that no specific performance is guaranteed.

3. Payment, Billing & Subscriptions

  • All fees for coaching plans are due as described when you sign up (whether monthly, prepaid, or committed term). Payments are processed via Stripe.

  • If you have a subscription or recurring plan, it will renew automatically unless canceled in accordance with these Terms.

  • If payment fails, Lupine may pause services until payment is made.

  • Refunds are generally not offered (especially once a coaching period has started), but exceptions may be made at our discretion in special circumstances.

4. Cancellation, Pausing & Termination

  • You may cancel a recurring coaching subscription by notifying us at least 2-days before your next billing cycle.

  • Depending on your plan type (monthly subscription, committed term, prepaid), there may be limitations or fees associated with early termination.

  • In cases of injury, illness, or other serious life events, Lupine may allow a pause in coaching or extend your plan; the conditions of this are to be agreed upon case-by-case.

  • Lupine reserves the right to terminate coaching services with any Athlete for breach of these Terms (e.g. misrepresentation, nonpayment, abusive conduct, etc.).

5. Intellectual Property & Use of Materials

  • All training plans, materials, tools, and content provided by Lupine are our intellectual property. You may use them for your personal training only.

  • You may not reproduce, sell, share, or distribute any content without our written permission.

  • You retain ownership of your personal training data (logs, history, etc.), but the structure, format, sequence of training, and any materials provided remain Lupine’s property.

6. Assumption of Risk & Disclaimer of Liability

  • Running and endurance training involve risks—including injuries, illness, or worse. By participating, you accept those risks.

  • Lupine is not a medical provider. Our advice is not a substitute for medical advice. You should consult a qualified healthcare provider before undertaking any program.

  • We are not responsible for injuries or outcomes if you disregard medical advice, overtrain, or fail to follow instructions/feedback.

7. No Guarantees

  • While we aim to help you improve, we do not guarantee specific results (race times, PRs, qualifying times, etc.).

  • The outcome depends heavily on your effort, consistency, lifestyle, external factors, and sometimes things beyond your control (weather, injury, etc.).

8. Privacy & Data Use

  • Your personal information will be used in accordance with our Privacy Policy. Data collected through coaching (plans, health info, communication) will be treated confidentially.

  • We may use anonymized data for internal analytics, service improvement, or training trend observations.

  • Testimonials or before/after or progress stories may be used (with your permission) for marketing.

9. Governing Law, Dispute Resolution & Severability

  • These Terms are governed by the laws of the State of New York.

  • If any part of these Terms is found unenforceable, the rest remains in effect.

  • Any dispute arising from these Terms should first attempt to be resolved through discussion. If not possible, legal action may be taken in relevant jurisdictions.

10. Amendments

  • We may update or change these Terms at any time. If we do, we will post the revised version on our site with a new effective date. Continued use of our services after changes means you accept the updated Terms.

If you have any questions about these Terms & Conditions, please contact us using the Contact page.