What is The Lupine Running Co.
Personalized plans. Science-backed coaching. Real progress—built together.
At Lupine Running Co., we believe running should feel exciting, not exhausting. Founded by Kevin Wolf, a UESCA-certified coach and lifelong endurance athlete, our mission is simple: help runners of all levels train with confidence, balance, and purpose.
We’ve crossed finish lines in world majors like New York, Chicago, and London, and pushed through ultras like the Javelina Jundred 100K. Along the way, we’ve learned that breakthroughs don’t come from simply grinding harder, they come from training smarter, adapting when life happens, and building a plan that works for you.
That’s why we created The Lupine Running Co.: to deliver science-backed coaching, honest feedback, and real support that makes training just as rewarding as race day.
Where I coach
Almost all of my coaching happens online, so where you live matters a lot less than whether your coach is actually paying attention. I read every run you upload. We talk regularly. The plan moves when your life does. That works the same whether you're in Ann Arbor or Austin.
I'm based in metro Detroit, and I know the Michigan race calendar and the Michigan calendar problem — the four months a year when the sidewalks are ice and every national training plan quietly assumes you can still do Tuesday's tempo outside. We build around that instead of pretending it isn't happening.
I raced most of my early years in New York. If you're headed to New York, Chicago, or London, you're working with someone who's been in that corral.
What Sets Us Apart
Personalized Training — Every plan is built around your life, not just the miles.
Science-Backed Coaching — Data-driven insights that keep you progressing safely.
Real-World Experience — From majors to ultras, we know the journey firsthand.
Adaptability — Plans that evolve when life happens, so you never feel left behind.
Support That’s Human — Coaching that’s approachable, encouraging, and focused on your success.
Let’s Talk
The fastest way to start is a free 20-minute call. No pitch, no pressure, just a conversation about where you are and where you're trying to get.
Book a free 20-minute run-sultation →
Not ready for a call? Email me directly at kevin@lupinerunningco.com and I'll get back to you within 48 hours.
Questions about coaching, partnerships, or whether any of this is right for you — all fair game.