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Personalized Plans.

Science-backed Coaching.

Real Progress - built together.

Explore what we offer

  • Custom training in TrainingPeaks, built around your goals, fitness level, and schedule.

    👉 With Lupine, this means you’ll never follow a cookie-cutter plan. Your workouts adapt to your lifestyle and your ambitions.

  • Weekly or monthly data reviews, (depending on your plan) and plan tweaks with science-backed guidance to keep you progressing.

    👉 Your training evolves with you. If life gets busy, you get sick, or your fitness improves, our plan changes so you stay on track without burning out.

  • Monthly or weekly check-ins (depending on your plan), covering race-day strategy, Q&A, and motivation.

    👉 This is your time to ask questions, talk through challenges, and get expert insight so you feel confident every step of the way.

  • TrainingPeaks analysis of CTL, fatigue, and load balance with clear feedback on performance trends.

    👉 Instead of guessing, you’ll understand exactly how your training is working, and when to push harder or recover smarter.

A smiling man with a beard standing outdoors on a dirt path, with mountains and a cloudy sky in the background.

I’m Kevin Wolf, Founder and Head Coach of The Lupine Running Co. and a UESCA-certified running coach.

From world marathon majors to 100Ks, I know progress isn’t about cookie-cutter plans. It’s about training that adapts to your life.

With Lupine, you’ll train smarter, stay consistent, and achieve real results.

Who we Are

About Us

Our Coaching PLans:

find the Right Fit

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Base Camp Plan

A structured plan to build running consistency and fitness, ideal for 5K–half marathon runners or those starting fresh.

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Plus Plan

Coaching with running feedback and check-ins, great for marathoners or runners chasing new PRs.

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Peak Plan

Full coaching support, training adjustments, and running strategy designed for athletes training for marathons or their biggest race goals.

See Full Coaching Plans

Testimonials

  • “Shout out to The Lupine Running Co for seriously leveling up my running game. They helped me improve my technique and gave me useful tips to avoid long-term injury. Honestly, I feel more confident and way more consistent thanks to their advice.”

    Malena F.

  • "I have been a runner most of my life, but never had formal training or guidence. Training with Lupine not only helped me refine some of my habits/approaches, but helped me hone the mental side of running too. I've found a renewed passion for running!

    Danil P.

  • "I got into running as an adult and ending up making a lot of mistakes that caused a couple injuries. Kevin is amazing at balancing big race goals with injury prevention; he gives it straight, but with kindness and empathy. he's such a gem."

    Hannah G.

Ready to get started?

Schedule a free 20-minute consultation call to talk through your goals, your running background, and what you’re looking for in a coach. You’ll walk away with clarity on how The Lupine Running Co. can support your training — no pressure, just a conversation.

Schedule your free run-sultation today →

Coaching Consultation
A large group of London marathon runners participating in a race under rainy weather, with some runners smiling and others focused, running on wet pavement next to barriers with advertisements.