Logo for The Lupine Running Co. featuring a wolf's face with mountain background and pink sky.

you Don’t Need to Train Harder.

You need a Running plan that knows your Tuesday.

Personalized coaching from a UESCA-certified coach who reads every one of your runs. Built for real schedules, real bodies, and real life.

Book a Free 20-Minute Run-sultation
See coaching plans and pricing →

Sound familiar?

You followed the free plan you found online. Week one felt great. Week five you were dragging, and by week nine something in your shin started talking to you.

Or you're running consistently, hitting the same 4 miles at the same pace, and quietly wondering why you haven't gotten faster in two years.

Or you signed up for the race, and now you're staring at a calendar with no idea what actually goes on it.

None of that means you're doing it wrong. It means you're following a plan built for a runner who doesn't exist.

That's the whole reason I started The Lupine Running Co.

What coaching with me actually looks like

  • Custom training designed for your goals, your current fitness, and the schedule you actually have — not the one you wish you had. You get a free TrainingPeaks Premium account ($20/mo value) as part of every plan.

    👉 No cookie-cutter templates. Ever.

  • I review your uploads and tell you what I'm seeing, where you're gaining fitness, where you're leaking effort, and when it's time to back off. Weekly or monthly depending on your plan.

    👉 You'll stop guessing whether the training is working.

  • Race strategy, pacing, fueling, injury worries, and the mental side. Bring anything. This is your time.

    👉 This is what an app can't do.

  • Got sick. Work exploded. Fitness jumped ahead of schedule. All three are normal, and all three change the plan.

    👉 You'll never fall behind a plan that refuses to move.

A smiling man with a beard standing outdoors on a dirt path, with mountains and a cloudy sky in the background.

I'm Kevin Wolf. I'm a UESCA-certified running coach, and I've raced from world marathon majors in New York, Chicago, and London to a long night out at the Javelina Jundred 100K.

Here's what all of that taught me: breakthroughs don't come from grinding harder. They come from training smarter, adapting when life happens, and following a plan built for you.

I coach the way I wish I'd been coached when I first started my journey — honest, science-backed, and human.

Who we Are

More about how I coach →

Our Coaching PLans:

find the Right Fit

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Base Camp Plan

A structured plan to build running consistency and fitness, ideal for 5K–half marathon runners or those starting fresh.

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Plus Plan

Coaching with running feedback and check-ins, great for marathoners or runners chasing new PRs.

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Peak Plan

Full coaching support, training adjustments, and running strategy designed for athletes training for marathons or their biggest race goals.

See Full Coaching Plans

Testimonials

  • “Shout out to The Lupine Running Co for seriously leveling up my running game. They helped me improve my technique and gave me useful tips to avoid long-term injury. Honestly, I feel more confident and way more consistent thanks to their advice.”

    Malena F.

  • "I have been a runner most of my life, but never had formal training or guidence. Training with Lupine not only helped me refine some of my habits/approaches, but helped me hone the mental side of running too. I've found a renewed passion for running!

    Danil P.

  • "I got into running as an adult and ending up making a lot of mistakes that caused a couple injuries. Kevin is amazing at balancing big race goals with injury prevention; he gives it straight, but with kindness and empathy. he's such a gem."

    Hannah G.

Ready to get started?

Schedule a free 20-minute consultation call to talk through your goals, your running background, and what you’re looking for in a coach. You’ll walk away with clarity on how The Lupine Running Co. can support your training — no pressure, just a conversation.

Schedule your free run-sultation today →

Coaching Consultation
A large group of London marathon runners participating in a race under rainy weather, with some runners smiling and others focused, running on wet pavement next to barriers with advertisements.